|
- Is it a
"fad" - or will demand be sustained?
- Is it
distinctive, unique, does it have a good reputation? Is it
difficult to be duplicated by others?
- Has it been
proven by a successful pilot operation in a typical location over a
period of time?
- How good is
the competition? How do prices compare?
- What is the
source of supply of stock? Are you allowed to choose your own
sources if necessary?
- Is there
strong public awareness and acceptance - or will it need a lot of
advertising?
- Are there
patent and trade mark protection’s? For how long?
|
|
|
