Who Should Franchise?

For the future

Franchising is not for everyone, nor is it for every business; considerable thought must be given to the notion before embarking on the journey.  Prior to proceeding you will require a lot of expert advice to ensure that you make a balanced and informed decision whether to proceed or not.

The fact is that businesses without growth are in trouble in today's economy.

Growth is a pre-requisite to survival and franchising is a means of attaining strong growth without the traditional limiting factors.

The rate of growth in your franchise system will be determined by many factors, not the least will be the rate at which you can attract the right type of Franchisees.  The environment is competitive and the sector Code of Conduct has sparked public awareness of the issues for Franchisees to consider. Franchisors today are faced with well educated enquirers and must be prepared to comply with the Code in all respects. Franchise Alliance is fully supportive of the Code as it provides for Best Practice standards in the sector.

For your franchise to be attractive and stand above the increasing throng of competition, it must be professional in every respect, including the presentation of the opportunity and all forms of documentation, systems and processes.

It is therefore important that, should you choose to franchise, you are prepared to develop the structure and system correctly.  This will mean investing in the process, protocols and documents necessary to package the opportunity with professionalism and integrity.

Every year the scope for new industries to use franchising as a growth platform continues to expand. Modern franchising, which started with fast food and real estate, is now a growth system used by a wide range of manufacturing, wholesale, service and retail businesses.  Even professional services in the areas of health, accounting, education, consultancy and planning have expanded in recent years through franchising with marked success.

Therefore the question is not so much "Will franchising work?" but;

"Will franchising help my company achieve its goals?"

In the vast majority of cases the answer is a clear "Yes".

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